Google Analytics
Google Analytics is a free tracking tool offered by Google which provides informational insights of your website. It gives you insights into how the visitors traffic is flowing on your website.
How does Google Analytics work?
A javascript page tag placed on each page of the website This tag sends the visitor data to Google’s data collection server. The tool acquires visitor data of the website and generates reports such as bounce rate, average session duration, page views, number of users etc.
For example: You have a blog site and you want to know how much traffic your site is getting. Here traffic means how many visitors visit your blog site, from where visitors are coming, how much time visitors are spending on your page, and a lot more. SEO company in mumbai help you to understand how Google Analytics work.
Important metrics in Google Analytics
There are some common metrics in the tool that are mostly used to analyze the traffic.
Users: This metric shows you how many unique or new visitors visit the website.
Bounce rate: Bounce rate means how effectively your website is holding your visitor. A user visits any page of your website and exits immediately without going or clicking anywhere on the website. Higher the percentage means less interest of the user on the website. Lower the percentage means the high quality content.
Sessions: Sessions are also called “Visits”. This metric tells you how many times users are returning to your website in a 30-minute window of activity.
Average session duration: This metric tells you the average amount of time users spend on your website.
Pages per session: This metric tells the average number of pages a person views in a given session. Pages per session can be calculated by dividing the number of pageviews by the total number of sessions.
Page views: Pageviews is a metric which tells the total number of pages viewed by the users. In other words, a pageview is an instance of a page being loaded or reloaded in a browser.
Using Google Analytics Reports
You will see the five custom analytics reports.
- Realtime
- Audience
- Acquisition
- Behavior
- Conversions
Each report tells you how a user interacts and behaves with your website.
Realtime Report:
Realtime report shows how many users are currently on the website. As you can see in the image, six subsections break down under the real time report i.e; overview, locations, traffic sources, content, events and conversions.
This shows the top active pages of your website, how many visitors are on these pages in real-time, and the country they are from. You can see more options like traffic sources, content, events, and location to get more details about your website in real-time performance.
Audience Report:
Audience report shows you about your audience, the users who are coming to your site. Further, this audience report is broken down into fifteen sub-sections. This shows you the active users, audience behaviour, demographics, interests, geo, which technology users are using, which mobile they are using, location, and more. The audience report provides the full picture, as it provides visibility into audience performance across all channels, including non-paid.
You can use these subsections in your marketing campaigns to get maximum conversion. You can also customize your website, and optimize your landing pages for visitors from different locations.
Acquisition Report
This report is the most important report for marketers. It shows you how the traffic is coming to your website. It will give you detailed information about your website and which search engine a user is using. With this report you can identify your most effective traffic sources towards optimizing your website. Further, this report break down into four subsections-
Organic: Organic means non-paid. The traffic which comes from any search engine like Google or Bing.
Direct: This traffic comes when a user types your website URL, or open your website through bookmark, or Google is unable to identify traffic sources.
Referral: The traffic which comes from any other sources other than search engines, such as YouTube or another website.
Social: The traffic comes from the social media like Facebook, Twitter or Instagram
Behaviour Report:
Behaviour report shows what users are doing on your website. It provides a graph showing the amount of traffic your website receives. You can also see the top-performing pages of your website. It shows the complete journey of a visitor, how much traffic a landing is driving, how much time a visitor spends on the page, and how conversion rate of the landing page.
In the overview section, you can see the pageviews, unique page views, average time spent on page, bounce rate and percentage exit. The Behavior reports give you an insight into your top pages.
Conversion Report
That’s the last report in Google Analytics. Conversion rate is an activity completed by a user. It can be downloading a video, buying a product, or subscribing to your newsletter. You have to create goals in the goals section to understand the completion activity. Goal Flow metric offers a visual representation of the path a user took to completing a Goal. This report can be useful for ecommerce business.
Conclusion
You have to spend hours to understand Google Analytics. All these metrics are useful to learn about your users and improve your marketing strategies, SEO, and to boost your conversions. SEO Agency in Delhi provide the services to improve your website SEO and help to get the conversions.