People who start wholesale clothing may be interested in building their own brand but are concerned about the specific steps. Here, we will give you the best answer of how to brand wholesale clothing at FondMart.
Is It Legal to Rebrand Wholesale Clothing?
Before you start, you may ask yourself “can I brand wholesale clothing” and worry about “is it legal to rebrand wholesale clothing”.
Rebrand may seem unethical at first look, but it is a common practice in the wholesale clothing industry. It is totally legal if you do it the right way!
In the apparel industry, there is a term called a white label. It is when a product or service removes its brand and logo from the end product and instead uses the branding requested by the purchaser.
But can you brand whatever you want?
Obviously, there are some restrictions. You can’t just remove the labels from all the clothes and rebrand them.
You have to take the following condition into consideration:
That garment is from a wholesaler/wholesale brand.
The design and nature of the product must be very basic.
Products must not contain any patterns or designs that are famous or protected by patent.
It is not possible to rebrand the clothing that looks like another brand or is created to look like a brand.
If you want to build your own brand, you also have to make sure the wholesale clothing is of good quality. It does take some time and effort to find the right wholesaler, but once you work with a trusted supplier, you can establish a long-term relationship. As a business owner, your store always needs new clothes. You need to replace the sold-out wholesale clothing and keep up with the trends of each season. Working with a trusted supplier means that when you need to buy a new item for your online or physical store, you will always know where to turn for help.
To launch a high-quality fashion brand, you must first find a high-quality clothing manufacturer. There are some tips to judge high-quality suppliers, such as:
1. Product innovation
The e-commerce platform sells goods, and consumer demand upgrades very quickly. Suppliers who can update the wholesale clothing are good
2. Quality reliability
The product quality directly determines the buyer’s evaluation to absorb the return rate after the sale. It is not only directly linked to the profit, but also determines whether the product can go to the top of the market. The quality is not good, the bad reviews continue, and the new product links are soon scrapped. Thus, the financial resources spent on product selection, planning, testing, burning cars, and checking orders are all in vain.
This contains product features, page planning, customer service, after-sales maintenance, return to the factory and other services. Don’t forget to negotiate at the beginning. If you have a contract, it must be written in the contract.
4. Degree of willingness to cooperate
The willingness to cooperate can affect the smoothness of all processes such as price negotiation, after-sales service and so on. Before the cooperation, you should directly pass away the manufacturers who are not willing to cooperate. Even if their prices are low, you can’t choose them, otherwise they will not work with you and affect the following procedure.
The advantage of purchasing goods offline in the wholesale market is that you can have direct dialogue with suppliers to understand the situation of the market. However, the disadvantage is that the data is not transparent. It requires good experience to distinguish and strong bargaining power. To establish a good relationship with the wholesaler, you can also set some rules for the exchange of wholesale clothing, so as to avoid future disputes or pressure on the goods. We will recommend you purchase online in order to avoid some annoyance.