The product description attracts the buyer and helps close the sale. As the cannabis industry rapidly moves toward e-commerce, learning how to write a high-conversion cannabis product page becomes increasingly important. High-quality cannabis descriptions provide valuable information to the reader. The goal is to help potential customers choose the right product from the many options available.
Writers who know how to create cannabis-related pages will have an easier time attracting customers in this growing field. Check out our guide to improve your cannabis writing skills.
3 Tips for Writing a High-Conversion Cannabis Product Page.
The key elements of a good product description are an emotional connection, compelling language, and a clear statement of benefits. When it comes to cannabis writing, a successful product page should also include some additional details and information. Here are three important cannabis product description tips to keep in mind.
make the description informative
Some products basically sell themselves. If people know what they’re looking for, all you really need is a name and a picture. However, this is not the case in the cannabis industry as there is a huge variety of products. Customers can choose from a variety of flowers, oils, tinctures, concentrates, topicals, and more. In addition, there are many terms in this industry that a new customer may not understand. They are more likely to rely on the product description to make their purchase decision.
Aside from the type of product, buyers also want to know if it comes from a sativa, indica or hybrid plant. Each plant variety can have a different effect due to the varying content of the more than 100 cannabinoids found in cannabis. The cannabinoid known as tetrahydrocannabinol (THC) is mainly responsible for the psychoactive properties of the cannabis plant. Buyers want to know how potent the product is and what kind of high they can expect from consuming it.
Learn more about the potency of cannabis in this helpful resource: What is THC?
2 Follow the rules
The cannabis industry in Canada is highly regulated and subject to numerous rules and restrictions set by Health Canada. These regulations also apply to promotional materials about cannabis products, including product descriptions. If you are writing a page about a cannabis product, it is important to follow these rules.
One of the most important rules when writing cannabis descriptions is to not make false or misleading claims. Stick to the facts and provide customers with the information they want to know about the plant variety and THC content, but don’t make unsubstantiated claims about health effects or safety. Compliance and providing accurate information will allow customers to make the best decision. This will also help build customer trust and loyalty.
Continue reading Recommendations and tips for writing about cannabis.
- Perform SEO research
SEO is one of the most effective tools available to cannabis businesses to promote their products and attract new customers. Properly chosen keywords drive organic traffic in search engines from people searching for specific products. This is another reason why you should make an effort to ensure that your cannabis product descriptions are detailed and informative.
A little research will help you find the right SEO terms. Effective keywords and keyword phrases are relevant and trending. Before finalizing your cannabis product page, do a keyword search on Google and check if your description meets the SEO requirements.
Expand your writing repertoire
Freelancing provides a unique opportunity to explore many different topics and industries. The more areas you know, the more clients you can potentially serve. Cannabis writing is a great area to focus on as it will continue to grow. The demand for cannabis product page writers will increase mainly because more and more businesses are moving to e-commerce.
At Cannabis Content Pro, we want to help you succeed with all of your writing goals. For more information on how to branch out into different writing areas, have a look at our informative article: How to Identify Trending Topics and Do Industry Research during Any Given Time Period.