As a growing business, you don’t take steps without a rhyme or reason. One of those steps is to buy an email list to optimize and improve your marketing campaigns. At first you may think it’s just a way to access potential new customers, but an email list can do a lot more than that. It can help you push promotional content and implement market strategies that ensure potential new clients.
But before you get there, let’s talk about how you can retain contacts from an email list and turn them into leads.
5 Customer Retention Ideas After You Buy an Email List:
So, you want to make use of email marketing services to promote your business but don’t know how to maintain an email list you just bought? Let’s discuss a few tips to get you started.
Promote on various platforms:
Use the contact information from the email list to promote your business on different platforms. Bring social media like Twitter, Facebook, Instagram, and Google+ into the mix as they can generate traffic. Emails are important so keep them tightly knit and to the point. Don’t add any irrelevant information as it can harm your click-through and read rate.
For social media platforms, keep your posts close to one or two lines. Social media is a place for quick consumption of content and people usually don’t wait around to read long posts. Make sure your clients get what they’re looking for and it does not only include promotional content. Incorporate call to action buttons for different services you offer, information bits that can enhance brand awareness, and answer frequently asked questions from the feedback you get on your posts.
Don’t overdo promotions as no one likes getting bombarded with ads as soon as they open their social feed. You can even try giveaways as discussed next.
Giveaways can help convert email contacts into subscribers. When you buy an email list, you get contact information of potential clients that are looking for the type of products or services you offer. This audience can be as dense and targeted, or as broad as you like it to be. This level of control when buying an email list only comes from an experienced and developed company like LISTGIANT.
It’s your job to convert these leads into customers and subscribers. Giveaways can speed up this process as the recipient gets something out of reading your messages. Make sure to ask them for their feedback on different aspects of services they took from you before they can redeem their gifts.
This perfectly leads into the next point which is feedback.
Always ask your clients what they liked and didn’t like about your product and services. This feedback is valuable in improving key aspects of your business, like customer services, and marketing & sales. It can help you grow and become an organization that listens and responds to their customers timely and cooperatively.
And if you get good reviews, you can ask the reviewers to post them online. It can help build company repute.
To buy an email list is the easy part especially when you get it from a credible source. Maintaining it is where the real challenge stands. We believe you are more than ready to make the most out of your email list and help grow your business.
For further questions, visit the FAQs section below.
Frequently Asked Questions:
Why is it important to get an email list?
When you buy an email list, it can allow your business to have a wider reach. It can help increase brand awareness and target new clients who might be interested in your product or service.
How do I maintain my contacts after buying an email list?
For successful customer retention, ask them for feedback on how they like the services/products you offer. Connect with them on platforms other than email like Facebook and Instagram. Provide actionable content coupled with giveaways to keep them engaged.
What is a retention email?
A retention email is a type of follow up to get clients back in touch with your business after they have made the purchase. It should include information about their order, discounts on future transactions, and any other relevant content that can help them take action without coming across as spammy or intrusive.
What are Opt-In email addresses?
Opt-in emails are addresses of people who have consented to receive messages from your business. These contacts can be acquired by asking them to subscribe through a form on the website.