How BigCommerce Is Redefining Headless Commerce For Online Retailers Today?

In today’s highly competitive online retail landscape, eCommerce businesses need to provide exceptional customer experiences to stand unique in the online market. As estimated by Statista, global online sales will reach around 7.5 billion by 2025. With this growth, traditional eCommerce platforms have to evolve to keep up with consumer demands and changing technologies. This is exactly why headless commerce is on rage today, with BigCommerce being at the forefront of this movement. In this blog post, we’ll explore how BigCommerce is redefining headless commerce today, and what this means for online retailers.

What is Headless Commerce?

Before we dive into the specific dynamics of BigCommerce in the headless commerce space, let’s take a moment to understand what exactly ‘headless’ commerce is and why is it named as such. Headless commerce is an eCommerce architecture that decouples the front-end user interface (the “head”) from the back-end commerce functionality. This means that the front end can be developed independently of the back end, allowing for greater flexibility, scalability, and customization.

Traditional eCommerce platforms have a tightly-coupled architecture, where the front-end and back-end are integrated. This can limit the ability to customize the user experience, as any changes to the front end require changes to the back end. With headless commerce, retailers can create unique and engaging user experiences, while still leveraging the powerful commerce functionality of their platform.

Why Businesses Consider BigCommerce For Their Headless Commerce Needs?

BigCommerce has now become a household name for businesses across all sizes and scales, especially the ones just starting out. But what is driving such a change? As discussed above, headless commerce separating the front end of a website or application from its back end, but there’s more to it. Enter BigCommerce’s flexible APIs. With these APIs BigCommerce enables developers to customize and integrate the platform with other systems, such as content management systems and marketing automation tools. 

Additionally, BigCommerce also offers a range of pre-built integrations with popular front-end technologies, such as React, Angular, and Vue.js, making it easy for businesses to get started with headless commerce. So, if you’re a beginner waiting to start using this platform but do not know the right way, you can hire BigCommerce developers from top web development companies like CodeClouds, which is a one-stop shop for everything starting from web, CRM, CMS to eCommerce. By doing this, you can create unique and personalized customer experiences, while adding value to your business as industry experts take care of its seamless operations and workflows. 

What More Does Headless Adds To Bigcommerce?

Using headless in Bigcommerce is another reason to integrate other tools and services in a convenient way. Whether you’re looking to add new payment gateways, shipping providers, or marketing tools, BigCommerce’s open architecture makes it easy to connect to the services you need. With BigCommerce’s API endpoints, business owners can choose custom functionality based on their digital store requirements – be it billing, payment gateways, content management systems, or other microservices. For example, a typical headless eCommerce store could look like: 

  • BigCommerce for the admin/customer records
  • Joomla for the content management
  • Searchanise for site search   

And since you’re not tied to a specific front-end framework, you can easily swap out components or make changes to your storefront without affecting the underlying eCommerce functionality.

Plus, headless commerce can help you future-proof your eCommerce store. By separating the front-end and back-end, you can easily adapt to changes in technology and customer preferences without having to completely rebuild your eCommerce store from scratch.

What Are The Advantages of Implementing Headless BigCommerce?

Businesses want to gain benefits offered by headless commerce to be successful in the eCommerce industry. Thus, advantages like providing a flexible shopping experience for your customers, improving the performance of your website, and more, will help you build a smarter solution. Hence, here are some unique aspects that gives you more reasons to implement headless BigCommerce. Let’s find out how: 

  1. Boost Conversion Rates: A well-designed and personalized shopping experience can lead to higher conversion rates. With headless BigCommerce, you can optimize your website for conversions by designing a streamlined checkout process, implementing personalized product recommendations, and using other conversion optimization techniques.
  2. Reduce Development Time: With headless BigCommerce, you can reduce development time by using pre-built components and integrations. This allows your development team to focus on creating unique features and functionality that adds value to your eCommerce platform, rather than spending time on repetitive development tasks.
  3. Improve SEO: Headless BigCommerce can improve your SEO by allowing you to customize your website’s structure and content for optimal search engine visibility. This can include using structured data markup, optimizing page speed, and implementing other SEO best practices that can help your website rank higher in search results.

Wrapping Up

It’s evident that BigCommerce is making waves in the world of headless commerce, offering a powerful solution that enables businesses to deliver exceptional customer experiences across all touchpoints. With its flexible architecture, comprehensive API, and extensive range of integrations, BigCommerce empowers brands to create personalized, seamless experiences that drive customer loyalty and revenue growth.

If you’re ready to take the leap and redefine your eCommerce strategy, then look no further than BigCommerce. With a range of customizable solutions, expert support, and a dedicated team of professionals, you can trust that your business is in good hands. So what are you waiting for? Visit the official BigCommerce handle today and explore how you can add wings to your business and reach its true potential.

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